Tuesday, 22 May 2018
BREAKING NEWS

SMB marketing automation provider sets up Asia Pac HQ in Sydney

SMB marketing automation provider sets up Asia Pac HQ in Sydney
15 May
2:07

Marketing automation platform, ActiveCampaign, is set to open its first international office in Sydney in August and plans to recruit up to 50 people in customer support and market development functions within the first year.

ActiveCampaign founder and CEO, Jason VandeBoom, told CMO the first wave of international expansion will focus on a customer-facing approach. Engineering and product development will follow, and he hasn’t ruled out opening locations in other cities.  

“We’re starting with a focus on the customer facing side of things, so looking at sales, support and customer success,” he said. “At some point, we want to also attract talent in the engineering, product and marketing side. As we expand and get into the market, we’ll have a better understanding of timing and what makes sense from that side.” 

The company is aggressively going after a chunk of the inbound marketing and marketing automation market. VandeBoom said the new office aims to cater to its rapidly growing customer base in Australia and across the Asia Pacific region.

“Australia is our second business market outside of the US in terms of customer numbers. For this reason, we chose Sydney to be our first international office to support our growing international customer base,” he said. 

“We’re committed to bringing small businesses the marketing tools they need to grow their business and we know Sydney will bring the right talent to ActiveCampaign to help us reach and support those businesses.”

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